Comments on: Concept Generation http://nakedinnovation.com/ni_chapter/concept-generation?utm_source=rss&utm_medium=rss&utm_campaign=concept-generation This book is about innovation—how to create value for people through new or improved services and products. Mon, 31 Mar 2014 20:48:00 +0000 hourly 1 http://wordpress.org/?v=3.6.1 By: Bruno http://nakedinnovation.com/ni_chapter/concept-generation#comment-66 Bruno Fri, 20 Dec 2013 06:14:00 +0000 http://ni.dansweetdesign.com/?post_type=ni_chapter&p=101#comment-66 On Crowdsourcing, I think it is important concept that has grown a lot since the first edition of the book so it probably deserve more space.
However, I do not feel it specifically belong in this section as much as getting a section of its own. Let me explain:
- crowdsourcing is much broader than just concept generation. e.g.: Logitech bought “companies” or ideas that have grown successfully out of Kickstarter (the crow funding platform), this is in effect crowdsourcing the innovation, but not in the concept stage, but the final product as well as crowd souring new people
- several platforms allow for companies to throw specific problems/bounties and anyone can propose a solution. Again, not sourcing concepts, but more advanced solutions.
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A chapter on crowdsourcing is changing the innovation landscape (at different stages) and how a company could leverage this would be a good addition.

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