As Naked Innovation is not an overtly technical book, it doesn’t address specific packages or chip sets. Instead, the purpose of chapter 5–understanding Technology–is to prepare non-technologists to take part in making critical technology decisions. As we continue to embed intelligence, personalization and interactivity into every product and service we build, it’s truer than ever that your customer experience is either enabled or limited by technology.
We recognize this chapter is probably the roughest of all 13 chapters in the book. The reality is we are far more prepared to write it today in 2013 than we were in 2007. We’re really looking forward to getting feedback on what makes most sense to include in helping non-technologists prepared to make technology decisions.
What seems to be working
- As Larry says in the opening quote, “Platforms rule!” They do indeed.
- Understanding the difference between modular and integrated architectures is important for so many reasons. We know this is valuable.
Areas that need more work or input
- While platforms do rule, our definition of them in this chapter doesn’t. We have thoughts on how to make the topic more clear, but what definitions or references to platforms stand out in your mind?
- Era Maps are great, but we need to introduce more tools to help frame technology decisions. Two we’re considering are the Decision Stack–Objectives drive Requirements which drive Technology Decisions–and Capability Diagrams. We are open to any suggestions you might have on the topic.
- Is it even possible for non-technologists to make good technology decisions?